London

Some fragrances begin with a name, and the scent is created around it.

London began the other way around.

While experimenting with the composition, a character seemed to emerge on its own — polished and composed, almost cool at first, yet gradually revealing a softer warmth underneath. The fragrance did not need a name imposed upon it.

It already felt like London.

The opening brings together bergamot, apricot and blackcurrant, balancing brightness with soft fruitiness and a darker, subtly tart edge.

At the heart, gardenia, jasmine, magnolia and lily of the valley form an elegant bouquet of white florals — luminous and refined, with enough presence to remain distinctive.

As it settles, patchouli, musk, sandalwood and amber bring warmth and depth, leaving a smooth trail that stays close and lingers.

We did not name it London because we set out to create a fragrance about a city.

We named it London because the scent itself took us there.